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The language of flowers

Animatr Apparel

The language of flowers

“Hanakotoba" 花言葉 is the language of flowers. Flowers have always been popular in anime. From the old to new anime, a flower is usually featured in some type of way. I’ve always been fascinated by roses, specifically, and their meanings. The goal is to release a flower in every other drop and showcase the beautiful language of flowers. The most common flower is a red rose, as most of us know, represents love and romance. But there are many other roses which also have symbolic meanings. Our first flower tee “Kansha“  感謝 means thanks, appreciation, or gratitude in Japanese. The...


vol. 4 Ecchi vs. Hypersexualization

vol. 4 Ecchi vs. Hypersexualization

Prior to reading this blog please note that the title may come off as controversial, but it is not biased or a rise against ecchi anime. It is instead eye-opening and food for thought. Those are my intentions.  << Some of the most prominent examples are in the entertainment industry; where women's’ bodies are hypersexualized through movie roles, music videos and lyrics. A recent study conducted by the University of Buffalo revealed that over the course of 43 years, 61% of the women that have graced the cover of Rolling Stones magazine have become increasingly hypersexualized, compared to the mere two percent...


WEEK 1 SPRING/SUMMER'18 LIVE

WEEK 1 SPRING/SUMMER'18 LIVE

WEEK 1 SPRING/SUMMER '18  This is our first week drop of 2018.  • We decided to hold back on the hoodies and restock our favorite drops. Humble 謙虛 and Kansha 感謝. We also dropped a dad cap, masks and our newest tee Virtue 善良( first tee).  Virtue Tee 善良  •  In Japan, there are five virtues that are considered culture. Discipline, Hard-work,  Self-sacrifice, Humbleness & Mottainai(no waste). The text on this shirt 有り難み embodies that and self-worth. Kansha Tee 感謝 •  Kansha means thanks, appreciation, or gratitude in Japanese. The kanji characters are truly beautiful and the hand holding the white rose signifies that. The smaller characters on...


vol.3 Celebrities & Anime

vol.3 Celebrities & Anime

Celebrities & Anime  Anime has come a long way from when it first surfaced in American society. It’s hard to believe that in the early 1990’s there were only two anime shows in the U.S., but now anime generates millions of consumer dollars. Anime’s growing popularity has recruited some very influential celebrities. Stars such as Kim Kardashian, Michael B. Jordan, and John Boyega have all openly expressed their love for the Japanese artform. The Kardashian beauty mogul stated that her recent hair-do was inspired by Zero-Two, a pink-haired fighter from the sci-fi anime series Darling in the Franxx. Black Panther...


vol.2 Social State of Anime

vol.2 Social State of Anime

Current Social State of Anime in Western Culture : I thought this would be an interesting topic to briefly talk about. I might also discuss this topic more extensively in an upcoming YouTube video. I have been watching anime since it was broadcasted on Cartoon Network’s Toonami ( USA based TV network ). In the morning I would watch Inuyasha and at night I would watch anime such as Naruto Uzumaki and Dragon Ball Z. This was a time when anime was starting to become popularized in the western culture. On the other hand, the growing success of anime came...

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