when STREET-WEAR meets anime
We immediately began working on how to change the misconceptions of anime through fashion. The creation of Animatr included many different design ideas and opinions from anime enthusiasts to people with no interest in anime. We wanted to connect anime with street-wear. At the end of the creative process, we created clean, stylish and minimalist t-shirts and accessories that appealed to both fans and non-fans of anime. Animatr apparel breaks down the negative stereotypes surrounding anime fans by designing minimal and clean-cut streetwear.