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vol. 4 Ecchi vs. Hypersexualization

Prior to reading this blog please note that the title may come off as controversial, but it is not biased or a rise against ecchi anime. It is instead eye-opening and food for thought. Those are my intentions. 

<< Some of the most prominent examples are in the entertainment industry; where women's’ bodies are hypersexualized through movie roles, music videos and lyrics. A recent study conducted by the University of Buffalo revealed that over the course of 43 years, 61% of the women that have graced the cover of Rolling Stones magazine have become increasingly hypersexualized, compared to the mere two percent of men that were sexualized.

This hypersexualization of women has been transcended onto the anime scene, in which female anime characters are becoming more and more sexualized. This is portrayed in the genre “ecchi”. I honestly like Ecchi, a lot but I believe there are limits to it. Now I’m not biased against ecchi at all. A few of my favorite ecchi anime include: Food Wars!, High School DxD and The Familiar of Zero. What these ecchi anime have in common are that they don't exceed those limits . Not all ecchi portrays male characters as sex-crazed and depict the female characters as lustful objects with no other role than to be possessed by dominate male figures.  

Objectification of female anime characters is by portraying them as completely one-dimensional.  Acts of bravery and intelligence are hardly depicted, allowing viewers recognize these female characters based on their overly large, bouncy breasts. This is even hilarious sometimes. This hypersexualization of females in anime has continued to support a culture of American men fantasizing over asian women.

However, sexualization of female anime characters is not always negative. One popular example is “Kill la Kill”, a female dominated anime series thats uses sexulatity to explore notions of feminism.  Although Anime is becoming widely accepted in western culture, the continued hypersexualization of (thank you for making it this far, here is a 20%, one-time code: volume420 ) female characters isn’t doing much to alleviate the negative stereotypes surrounding male anime fans.

This "objectification of female characters" forces "those who are not acquainted with anime culture" to view the predominantly male fanbase. These socially accepted misconceptions further prevent anime from being widely acknowledged as a form of western entertainment. >>

"Animatr apparel is an anime clothing streetwear brand that breaks down the negative labels surrounding anime fans through japanese-inspired streetwear with positive meaning for all audiences."

 


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